Sunday, December 2, 2012

Online Marketing and Advertising Rules

It is an established fact that marketing is a necessary component for the success of any type of business. The online marketing campaign should be fair, ethical, and must abide the rules formulated for online marketing and advertising. Federal Trade Commission is an agency which is responsible for protecting the rights of consumers. This agency observes and controls the online marketing and advertising campaigns of the businesses and imposes stiff penalties on companies which indulge in misleading, unjust, and untruthful practices. 

Truthful Advertising 

The rules formulated by the Federal Trade Commission imply that the online marketing and advertising campaign of companies regarding their products and services should be honest and truthful.  The rule for truth in online marketing and advertising clearly states that the businesses or companies must not make deceptive and untruthful claims for their products and services. The rule also stipulates that the claims made in advertising about products and services should be true and verifiable. The final point of the rule warns the companies to refrain from using any unfair means in their online marketing and advertising campaigns. Companies which do not follow the rule can be subjected to heavy penalties. 

Disclosures about Online Advertising 

It is a requirement of the Federal Trade Commission that all online advertisements must include disclosures in their content so as the potential clients are not deceived by reading or watching the advertisement. The rule also advises the companies to place the advertisement disclosures in a prominent part of the advertisement and they should be clear and easy to read. 

Controlling the Assault of Non-Solicited Pornography and Marketing (Can-Spam) Act 

Controlling the Assault of Non-Solicited Pornography and Marketing (Can-Spam) Act which was promulgated in 2003, requires the businesses or companies to follow certain rules for sending marketing and advertising emails. According to the rule the email recipients should have the option to unsubscribe from receiving the marketing and advertising emails, and the emails must include a message which clearly states this option. The email sending companies are also required to mention their mailing address. The advertising email must also be free of any deceptive material about the products and services.


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