Beginning with a Single Social Media Platform
When adding social media to your marketing mix, it is better and worthwhile to opt for a single social media platform in order to give it your best shot. Once you are experienced enough and the business gets established; expansion to other social media sites is justifiable. Indulging yourself at multiple social media sites too soon can lead to failure.
Allocation of Social Media Time
Try to allocate social media time at a daily or weekly level which can be easily incorporated into your schedule. Spending a lot of time on popular social media sites may seem a good source of learning the tricks of the trade at a fast pace. But soon you will find that you do not have the time, energy, and interest to continue with the same zeal.
Determination of Your Social Media Goals and Objectives
After determining the time allocation made by you for spending on social media sites, you need to determine your goals and objectives wisely and clearly. Be clear about your social media objectives. How are you going to generate leads in the field? How will you find helpful colleagues? Do you have what it takes to be the expert in the industry?
Once the goals and objectives are determined, it is imperative and necessary to plan periodic progress checks. This process will ensure that you remain on the right track.
How to Plan Your Approach
Social media sites can be utilized in many different ways for business with their respective advantages and disadvantages. Prior to beginning your business, it is important for you to know the best and the most suitable approach. How are you going to proceed, as a communicator, as a provider of industry related news, as a presenter of business and personal information, etc?
Consistent Data Feeding in Your Social Media Profiles
Every social media account includes a profile which consists of a bio, websites, blogs, location, a photograph, etc. You must include all your personal details in your profile on all the social media sites being used by you.
The data you feed in your profile should be complete and consistent on all of your social media sites. A consistent profile is of extreme value for your success as it facilitates your communication with your contacts on more than one site. Furthermore a consistent profile makes you known and easily recognizable while helping you reach many contacts on multiple sites.
Stay and watch
Stay and watch
When you sign up for a new social media site, the best strategy at the start is to watch and observe the people who have been in the business for a considerable period of time and are good at it. It is always advisable and pays rich dividends if sufficient time is spent to observe and learn the intricacies and tricks of the trade before embarking upon your intended approach for promoting your business through social media.