Tuesday, October 23, 2012

Ready to Advertise Your Small Business on a Tight Budget?

If you have a strict advertising budget, then it’s time to make the most of the advertising methods listed below:
Considering Budget Publications
Have you ever given budget publications a thought? Whether it is local television guides or community magazines, there are cheap and even free ways to advertise your small business. Such advertising publications are usually aimed at targeting specific audiences in a particular market area at the geographical or personal interest level.
What about Classified Ads?
When it comes to classified advertisements, you always have the option of using magazines, weekly newspapers, etc. While people reading these magazines aren’t necessarily seeking your services, your advertisement will catch the eye of people seeking specific info relevant to your services.
And that being said, it is very important to make sure that your ads are written in a simple and straight-forward tone. Also make sure that you are featuring just one product or service in each advertisement
Ever given Coupon Mailers a Thought?
Coupon mailers are yet another way of advertising your small business with a small budget. These are basically cards that advertise a number of companies, services and products. They are mostly referred to as "card decks" that can significantly the cost of mailing.
The Evergreen Option of Fliers
Of course, it’s impossible for you to take the job of distributing handbills or fliers on your own but you can hire someone to get the job done for you. An affordable way of doing this is hiring a high school student who can responsibly perform the distribution.  Certain flier distribution services are also available out there that can do the job at affordable rates.
Posting fliers on bulletin boards is yet another option in addition to using business cards, hanging advertisements on doorknobs and passing out promotional stuff in offices and busy areas. Some businesses even use trade shows as an opportunity for advertising their services.
The Option of Bargain Broadcasting
If you're considering hitting the airwaves, you have great chances of coming across awesome deals on radio, TV stations as well as cable. However, it is really important that you are successful in sending your message to the prospects while reaching your target market.

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