No matter
how big or small your business is, you still need social media to strengthen
your online presence. Today, one of the most
powerful social media platforms is Twitter. But, there are many small businesses,
particularly start-ups that shy away from using Twitter. This is either because
they find it difficult to use Twitter or because these businesses get confused
because of the misconceptions revolving around the idea of social media marketing.
So, how does Twitter help market a small
business?
Getting Exposed to Millions of New
Potential Customers
A small short tweet is all you need to reach hundreds of thousands
or even more people who’ll be interested in buying from you. Twitter is highly
useful in getting feedback from existing customers, understanding the demands
of customers while making new customers. In short, Twitter can serve as a
powerful “brand-building” tool.
It’s Quick, It’s Cheap, What Else Do You Want?
Tweets are
what people check everyday to get their daily scoop of news. And when you get a
chance to become part of this news network, you should be prepared to make the
most of this opportunity. And what’s
great is the fact that creating and maintaining your Twitter account is free.
It’s a free way of advertising your business
The User-Friendly Factor
The fact that even a first-grader can use Twitter is strong
enough to prove how user-friendly this social media platform is. So, even if
you are one of those conventional marketing tactic lovers, you’ll find using
this technology fun and easy. A great feature of Twitter is that it gives you
the freedom of presetting your messages, which means that you won’t need to
wake up early in the morning for sending messages or business updates to online
customers.
The Added Value of Web Traffic
If your small business has a website or you run
an e-store, Twitter can prove to be a great platform for promoting your
business while bringing more traffic to your website. This will help build your
customer base. At the end of the day, it’s all about m
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