Monday, October 29, 2012

Small Business and Twitter

No matter how big or small your business is, you still need social media to strengthen your online presence.  Today, one of the most powerful social media platforms is Twitter. But, there are many small businesses, particularly start-ups that shy away from using Twitter. This is either because they find it difficult to use Twitter or because these businesses get confused because of the misconceptions revolving around the idea of social media marketing.  So, how does Twitter help market a small business?

Getting Exposed to Millions of New Potential Customers
A small short tweet is all you need to reach hundreds of thousands or even more people who’ll be interested in buying from you. Twitter is highly useful in getting feedback from existing customers, understanding the demands of customers while making new customers. In short, Twitter can serve as a powerful “brand-building” tool.

It’s Quick, It’s Cheap, What Else Do You Want?
Tweets are what people check everyday to get their daily scoop of news. And when you get a chance to become part of this news network, you should be prepared to make the most of this opportunity.  And what’s great is the fact that creating and maintaining your Twitter account is free. It’s a free way of advertising your business

The User-Friendly Factor
The fact that even a first-grader can use Twitter is strong enough to prove how user-friendly this social media platform is. So, even if you are one of those conventional marketing tactic lovers, you’ll find using this technology fun and easy. A great feature of Twitter is that it gives you the freedom of presetting your messages, which means that you won’t need to wake up early in the morning for sending messages or business updates to online customers.

The Added Value of Web Traffic
If your small business has a website or you run an e-store, Twitter can prove to be a great platform for promoting your business while bringing more traffic to your website. This will help build your customer base. At the end of the day, it’s all about m

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