Tuesday, November 20, 2012

Email as a Marketing Medium

Email can be used as a powerful medium for targeting the potential clientele effectively. It provides you with a tool which can be used for marketing campaign. The content of the email should be designed in such a way to attract people otherwise it may be considered as a spam email which may not be beneficial for your email marketing campaign.
Some important considerations for your email marketing are given below:

Subject of the email

The subject lines of your email to the client are of utmost importance, they must get through the spam filters, be interesting and designed in a way that the recipient is compelled to open and read. Limit your email subject lines to a maximum of 40 characters and include the main features and benefits of your products. The content of the email must give a true representation of your product’s features and irrelevant matter must not be included in it. Try to avoid using common marketing words like free, opportunity, sale price, etc. Design multiple subject lines and use them to find the most effective subject line, and then use it for your future marketing strategies.

Use Feedback Loops

Feedback loops service is provided by the email providers to inform that your email address is being considered as spam mail by the recipients. To benefit from this service you have to register your email address with the email provider, which will provide you reports about recipients considering you as a spammer. Remove such recipients from your email addresses list.

Create Email Lists which are Permission-based

While creating web-based marketing programs for your business, include a click box in the sign up area to ask for permission to send emails about your offers and promotions. The email list thus created will be permission-based and will be read by the recipients, leading to more chances of business.

Email Content or Body

The content of the email should be easily readable, concise, to the point, and must highlight the main features of your products and services. Do not include lot of pictures or unnecessary details, which may cause the reader to lose interest or the main idea of your marketing strategy, may get fazed.

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